End users write their own software reviews based on their own experience with the software. They are helpful to buyers of software because they contain both the positive and negative aspects. However, it is crucial to know where the reviewer’s experiences originate from and what the purpose of the software they are reviewing. Reviewers who write bad reviews can have various reasons, from genuine happiness and fair experiences to untrue motives.
To assure the accuracy and integrity of the review, it’s necessary to perform the following tests.
Identity Check – Each review is screened for key indicators, such as the name, job title and email address, to confirm that it was written by a genuine person. The review will not appear when the reviewer’s identity is not able to be verified. Conflict of Interest Check If the reviewer has a connection to the competitor or vendor being reviewed, the review will not appear.
All reviews are subject to the same quality control and verification processes regardless of the rating or ipvanish original authors product being reviewed. This assures that all reviews are treated equally and without bias.
Vendors must respond to all reviews, even ones with low ratings since this is an excellent chance to show that they respect their customers and are willing to listen. However, vendors should not attempt to influence reviews by requiring a non-disparagement clause in the terms of contracts with customers, as it is a violation of federal law.